• Bad branding
• Competitiveness and the City
• New look legal marketing in the UK
• Cloud needn't be a marketing nightmare
• Up, up and away
• Putting a value on corporate reputation
• Policing Bloggers
• I know my customers – perception or reality?
• Does the US media need a bailout?
• Online Annual Reports – a review of current activity among FTSE100 companies
• The Content Generation
• Typing out a change of personality
• Companies caught in the commission of journalism
• Reputation Rehab
• Cut out the jargon
• Sibos viewpoint - Thursday 17 September
• Regaining our seat at the table
• Sibos viewpoint - Wednesday 16 September
• Sibos viewpoint - Tuesday 15 September
• Sibos viewpoint - Monday 14 September
• Thought leadership is not for the risk averse or misaligned
• David Byrne - An impetus for change
• The Great Escape
• Frightening MBA advertising?
• The curse of the Were-Designer
• Banking on effective communication
• The corporate newsroom amid a web of excited utterance
• It’s not what you say it’s the way that you do it
• Slow down and think
• Spreading the word
• Silver linings?
• Design and Technology
• Papercut: How Companies Can Combat A Weakening Mass Media
• CNBC and Jim Cramer Underestimate the Influence and Reach of Social Media

One year on from the collapse of Lehman Brothers and related financial markets meltdown, the Greentarget team once again finds itself rubbing shoulders with the global banking and infrastructure vendor payments and processing community at Sibos 2009 in Hong Kong.  There may be a typhoon blowing in Hong Kong harbor, but the atmosphere inside this year’s event is much quieter.  But it is clear that the debate itself is more important than ever.
 
The new banking landscape has to work with the demands of clients for lower costs, improved risk management and the flexibility to service client structures that are changing very quickly.  Though the SEPA and Faster Payment discussion continues apace, the new watchword is customer centricity.  You may ask yourselves why it takes a crisis to make banks understand the old adage of "customer is king", but nevertheless, the 2009/10 landscape has been marked by a marked shift towards building service structures that help clients operate more efficiently and more effectively.
 
Over the next few days we will be providing a sharp insight into Sibos 2009 - highlighting some of the more systemic advances that are being showcased - weather permitting, of course.  I’m off to find out what a Typhoon Level 3 really means!

Tudor Morgan

tudor.morgan@greentarget.net