Greentarget’s Corporate Counsel New Media Engagement Survey generates broad publicity with leading traditional and online media, including Mashable, PRWeek, Corporate Counsel, The National Law Journal, Above the Law and Law 360 among others.
Policing bloggers
As has been widely reported, the U.S. Federal Trade Commission (FTC) issued changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, the first in over 30 years.
News
Greentarget launches Corporate Counsel New Media Engagement Survey
Greentarget announces the publication of its in-depth study into the use of new media and communications by corporate general counsel and in-house legal departments. Follow us on Twitter for more detail behind the results.
More >
Views
Bad branding
One of the communications and design magazines that we subscribe to recently ran an informal survey entitled ‘Hall of Shame: corporate identity’ that I was asked to contribute to.
Case Study
SmartPool - brand strategy, expression and delivery
Greentarget has been working with SmartPool (www.tradeonsmartpool.com), the exchange-led trading platform created by NYSE Euronext in partnership with HSBC, J.P.Morgan and BNP Paribas, since mid 2009. SmartPool is a Multilateral Trading Facility (MTF), approved and regulated by the Financial Services Authority (FSA), providing a European dark pool of liquidity for the execution of institutional order flow.
prweek.com
finextra.com
economist.com
sethgodin.typepad.com
blogs.wsj.com/law
dealbook.blogs.nytimes.com
designobserver.com