In the news

Communicate magazine profiles the BDO ‘one name, one brand’ programme

http://tiny.cc/DrujJ

 

 

Our views

Policing bloggers

As has been widely reported, the U.S. Federal Trade Commission (FTC) issued changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, the first in over 30 years.

 

News

Greentarget Adds Two New B2B Clients in the Steel and Industrial Controls Sectors

Greentarget announced today that the firm has been appointed by two companies, C/G Electrodes, a global manufacturer in the steel industry, and CAM Technologies, an industrial controls company, to provide strategic public relations counsel and program.

 

More >

Views

Putting a value on corporate reputation

It takes a long time to build a good corporate reputation but it can be seriously damaged in no time at all (just ask Gerald Ratner).

So what reputation is, how it is built and what companies do when things go belly-up is an extremely important part of PR strategy.

 

More >

Case Study

BDO - global brand refresh, brand expression and corporate visual identity

Greentarget has partnered with BDO to help it reposition itself as one global accounting network, by aligning the visual expression with the brand ambition.

More >