Communicate magazine profiles the BDO ‘one name, one brand’ programme
http://tiny.cc/DrujJ
Policing bloggers
As has been widely reported, the U.S. Federal Trade Commission (FTC) issued changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, the first in over 30 years.
News
Greentarget Adds Two New B2B Clients in the Steel and Industrial Controls Sectors
Greentarget announced today that the firm has been appointed by two companies, C/G Electrodes, a global manufacturer in the steel industry, and CAM Technologies, an industrial controls company, to provide strategic public relations counsel and program.
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Putting a value on corporate reputation
It takes a long time to build a good corporate reputation but it can be seriously damaged in no time at all (just ask Gerald Ratner).
So what reputation is, how it is built and what companies do when things go belly-up is an extremely important part of PR strategy.
Case Study
BDO - global brand refresh, brand expression and corporate visual identity
Greentarget has partnered with BDO to help it reposition itself as one global accounting network, by aligning the visual expression with the brand ambition.